The company left eBay for its own online storefront in 2008 some said this was because Amoruso was not playing by the rules of the site, but regardless, the new Nasty Gal instantly became a successful independent entity. Nasty Gal was started by Amoruso in San Francisco in 2006 as an eBay business and quickly became an online vintage reselling overnight success story. The TV show mostly ignores this, so a brief recap: The book is a really interesting, sometimes unsettling study in online business - a young woman as both company CEO and personal brand, which overshadows the fact that the Nasty Gal business was built on a shaky foundation from day one. TV Sophia lacks this depth, and intentionally so. If you’re not acquainted with the real story of self-made business mogul Sophia Amoruso ( I’m calling her Real Sophia), who the show reminds us at the top of every episode is the “real loose” basis for the girl boss in Girlboss, it’s got all the makings of a Social Network-style story that would get nominated for a couple Golden Globes but probably not win any. The real Sophia Amoruso and the TV Sophia Amoruso (Britt Robertson).
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